Ministry Offers Online Trade Training to MSMEs

    Antara - 21 July 2021 16:56 WIB
    Ministry Offers Online Trade Training to MSMEs
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    Jakarta: The Ministry of Communication and Informatics (Kominfo) has offered training to micro, small, and medium enterprises (MSMEs) to support them in actively selling their products on online platforms.

    "Kominfo provides basecamps or training centers in 10 areas. Phase 1 was held on July 3-4, 2021, Phase 2 on August 1-2, and Phase 3 from August to November 2021. The last phase will take place from November to December this year," the ministry's  acting Director of Digital Economy, Directorate General of Information Applications,  I Nyoman Adhiarna, noted in a press statement, here on Wednesday.


    The 10 training areas aforementioned are the 10 Priority Tourism Destinations (DPP): Toba Lake (North Sumatra), Tanjung Kalayang (Belitung), Thousand Islands (Jakarta), Borobudur (Central Java), Bromo Tengger Semeru (East Java), Tanjung Lesung (Banten), Mandalika (West Nusa Tenggara), Labuan Bajo (East Nusa Tenggara), Wakatobi (Southeast Sulawesi), and Morotai (North Maluku), and the two provinces of West Java and  Yogyakarta.

    The ministry has targeted this training program to ramp up 26 thousand MSMEs to actively sell their products on digital platforms.

    This training program involves 90 facilitators, who will provide material on actively selling online, including uploading photos and providing product descriptions, interacting with customers, and sales transactions.

    The government is optimistic that this program would help to increase online sales transactions of MSMEs.

    For the training program, the ministry has prepared five modules: social media, e-commerce platforms, financial technology, point of sales (PoS), and Industry 4. The ministry has developed these modules in collaboration with the Faculty of Computer Science, the University of Indonesia.

    Kominfo will also provide free phone credit for internet access, online training, and the free Jubilo aggregator application, so that MSME players can monitor sales at various market locations.

    The application additionally functions as a point of sales (PoS) application, thereby nullifying the need for MSME players to open e-commerce applications one by one to monitor sales.

    The phone credits offered are equivalent to five training sessions held by video conferencing and using the app. If the participants still encounter problems, then the supervisor will visit them directly.

    This program applies to all MSMEs that produce their own products though barring retailers. Types of businesses included in this program are those in the areas of food and beverage; textiles and apparel; furniture; leather craft; and handicrafts.

    Implementation of the training will involve the local Kominfo offices. 


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