"Amid covid-19 crisis, today, God willing, we launch a new wind of Indonesian broadcasting, the first national terrestrial digital television channel, namely Magna Channel," Media Group CEO Muhammad Mirdal Akib said at the Metro TV headquarters in West Jakarta on Thursday.
Magna Channel will air in 11 cities, namely Banten, Jakarta, Semarang, Samarinda, Banjarmasin, Medan, Aceh, Nunukan, Surabaya, Bandung and Yogyakarta.
Magna Channel will be available on Over the Top (OTT), satellite television, fiber television, and cable television platforms.
In addition, people can also watch Magna Channel through streaming and social media services, especially Medcom.id.
"The genre of the channel is female, kids and millenials. It is essentially a family-friendly channel," Mirdal said.
According to Mirdal, 65 percent of Indonesians are people under 30. Furthermore, the majority of the group are female.
Mirdal explained that Magna Channel will broadcast drama series, music programs and shows for kids. He also revealed that the channel is currently formulating several breakthrough tv programs.