"The online shopping trend has grown rapidly within the past few years, especially during holiday, such as the ongoing fasting month," said Rezki Yanuar, Country Brand Manager of Shopee.
"We see the increasing needs for daily domestic products during the Ramadan sale season, starting from the necessities for babies, soap, cooking oil, especially food and beverages," he added.
According to Rezki, there are several factors that cause the increasing consumer spending.
"First, consumers usually have lots of free time during Ramadan month, then there are those who have allocated funds for shopping, for example by using their holiday allowance (THR)," he explained.
This trend has also provided massive opportunities for local players to develop their businesses.
"With the online format, they may reach more customers," he stated.