The webinar is co-organized with the Korea Tourism Organization and Travie, South Korea’s leading travel media. It aims to boost ASEAN and South Korea’s tourism industries through smart tourism amid the covid-19 pandemic.
The webinar is composed of two sessions – “ASEAN-Korea Tourism toward Post-Pandemic Recovery” and “Smart Tourism for Business.” The first session will present an analysis of current tourism trends and prospects by experts from the Korea Tourism Organization, the UN World Tourism Organization (UNWTO) and the ASEAN Tourism Competitiveness Committee, chaired by the Philippines. The second session will feature business strategies and responses from both ASEAN and Korean tourism start-ups, including Traveloka, Trip Hunter, Mobile Toong and H2O Hospitality.
“ASEAN, where tourism accounts for 12% of the total GDP, is speeding up efforts and cooperation at bilateral and multilateral levels, as the ASEAN region is expected to have a significant impact after covid-19," Secretary General of the ASEAN Korea Centre Lee Hyuk said in a media release on Friday.
The tourism industry is one of the most heavily affected sectors hit by the unprecedented covid-19 crisis. According to the UNWTO, global tourism revenues could fall by as much as $1 trillion in 2020.
"I hope this webinar will provide a meaningful platform to discuss how tourism between ASEAN and Korea can resume in the future with the advancement of digital technology," he stated.
The webinar will be streamed live on the ASEAN-Korea Centre YouTube channel.